This Week’s Idea: Returns Now Outsourced, Refunds now Unlocked, Closet Regret, now Monetized.

In today’s email:

• 🧨 Companies suing this week 💸

• 🆒 Cool, you’re saving…returns? 🤔

• 💡 Your ideas on DND ✅ 

🚀 COMPANIES SUING THIS WEEK 💸

Social apps…Trademark lawsuits…Gen Z Turf Wars?

Fizz says: “You can steal my snacks, but not my name.”

Fizz —the Gen Z-only social network blowing up on college campuses just filed a lawsuit against Instacart and Partiful for launching another app called… Fizz.

Instacart’s new party delivery service even snagged the Fizz(dot)com domain, allegedly hijacking traffic away from the OG at Fizz(dot)social.

The lawsuit? Brutal. Trademark infringement, cybersquatting, and bad vibes all around.

Fizz claims Instacart and Partiful “could’ve picked literally any other name,” but chose Fizz to freeload off its Gen Z hype.

Butter Ideas is calling it: Startup clout-jacking, now with legal fees.

Pop!

🆒 COOL, YOU’RE SAVING… RETURNS? 🤔

You ever stare at that unopened box from Zara and whisper, “I’ll return it tomorrow..”

Boom 6 months pass. You’re down $1,870. And emotionally broken.

Well, not anymore.

Meet ButterSendBack. The startup that turns your return pile into cash (or karma).

They pickup your unwanted stuff. Handle all the return forms. You get your money back and points you can use at other stores.

That hoodie you never wore? That random impulse buy from Instagram at 2 AM? That third air fryer?

Gone. Refunded. Recycled. Reborn.

Here’s the kicker:
ButterSendBack could be linked with Shopify brands and mall retailers. You would charge businesses a small fee to handle returns faster.

Butter Ideas thinks this is the Return Button for Real Life.

Because shopping is fun. Returns? Not so much.

But now they are.

💡 YOUR IDEAS ON DND (ME) ✅

Let’s be honest: most of your best ideas are weird.

Too niche. Too bold. Too early. Too embarrassing. That’s exactly why they might work.

But you never launch them, because you don’t want your name tied to a $4/month subscription for “AI generated puppy pics” or a “gym for cats.”

👻 Enter: Butter Burner Brands :)

Think: anonymous Shopify meets ghost-mode for entrepreneurs.

The idea?

A dead-simple tool to launch a faceless version of your startup idea in 24 hours. You get a generic landing page, basic brand kit, payments turned on, and zero personal risk.

If it flops, no one knows it was you.

If it pops off, you claim it and build the real thing:

• Startups witness protection.

• MVP’s without the ego.

• Validation before reputation.

🆕 New Idea, The Finsta of Founding

Imagine launching 10 crazy ideas this year under Butter Burner Brands and doubling down on the ones that hits 100 signups in 3 days.

Idea meets anonymity meets traction.

Let’s be real: some of your best businesses are waiting for you to get out of your own way.

So go ahead, build in ghost-mode.

No LinkedIn clout required.

Butter Ideas Pro Tip:

Share with your friends, family, parents, and or enemies. But please share.

They might just think you are the most innovative person in the room, but they won’t know your secret. I got you.

P.S: Welcome friends, we are hiring. Our community is growing, so looking for help! We love you, see you next week!

wanna butter along?

If you wanna support us, the #1 thing you can do is share butterideas.com. If you know anyone who’s a business minded person or into this kind of thing, please share this page with them!

After that, enter your email in any of the forms on the site. We send a once-a-week email that features one epic idea.

— Danny

P.S: Send this to 10 friends and win a limited gift.